How did the Jordanians interact before the air depression?

Arab Weather - Makana 360 - Makana 360 polling and marketing company (Makana 360) conducted an analytical study of the dialogues of Jordanian citizens on their pages on social media and websites and their interaction before the air depression that will affect the Kingdom starting from the afternoon of Wednesday, January 26, 2022, where About 30,000 dialogues and 663 thousand interactions were analyzed for the period between January 22-25, 2022, an increase of 50% over the previous period.

Through Makina 360’s analytical tools that rely on artificial intelligence and Natural Language Processing (NLP), a type of artificial intelligence that specializes in analyzing huge text groups, which are used in marketing, reputation building, and audience and consumer behavior analysis, the most prominent results of the study were as follows:

• About 30% of the interaction and dialogue were positive, especially in the last two days. An increase of 5 points over the previous period.
• When analyzing the emotions of the public, we find that it was divided between happiness and sympathy with the refugees.
• The main topics that dominated the discussion are as follows:

1. Snow formation areas and high areas.
2. Supporting Syrian refugees in Jordan.
3. Jordanians rejoiced at the arrival of snow and the holiday.
4. Inquiries about the condition of roads and vehicles.
5. Emergency preparedness in the concerned authorities.
6. Food supplies of bread, vegetables and fruits.
7. Invocation and supplication.
8. High water in dams.
9. Fuel availability.
10. Farmers are afraid of frost.
11. Arab weather news

• Just as the farmers' fear of frost was one of the most prominent issues, this week it remained one of the most prominent ones.
• The hashtag #OpenSchools to houseRefugees witnessed more interaction, topping the list of the most interactive on the Twitter platform during this period.

About Makana 360

It is a strategic communication consulting firm that relies on big data to build media and communication plans, provides services to clients that help them understand the customer journey, and provides data-driven methodologies that enable you to better achieve your business goals.

Makana 360 announced at the end of last year that it had signed an official partnership agreement with the world’s largest digital analytics and listening company, Talkwalker, which will enable Makina 360 to provide comprehensive additional services that start with analyzing the market and audience sentiments based on their behavior and impressions, building specialized in-depth reports and analytical research in All government and commercial sectors and organizations, and the company builds and links media and communication strategies with data and then builds the media narrative, which is called data-based communication.