Arab Weather - Every few years, a new application redefines the way we use social media, and in 2021, TikTok became the most popular application currently in the world.. How did it become so popular?
Like it or not, there is a huge migration happening with social media as new platforms capture the ethos of culture, provide newer and more unique ways to interact, and while we've always hesitated to switch to a new social media platform, in the end, the platform's popularity forces us to join in.
TikTok is the most popular social media app in 2021 and has been on the top in app downloads since 2018, TikTok is not an easy-to-understand platform at first glance, and TikTok is still an undiscovered territory for anyone over 25, the vast majority of Users on Facebook today are at the age of 40 or older, while Instagram is more popular among users between the ages of 20 and 40.
In 2014, the social media app called Musically (Musical.ly) became incredibly popular among 13-18 year old users. Musical.ly's main purpose was user-generated videos that combine popular songs and video clips from users. The most common use of the app has been to create videos where lip-sync and dance are synced to the music, and by mid-2017, Musical.ly had over 200 million users.
In 2016, Chinese app developer ByteDance created an app called Douyin, which is a competitor to Musical.ly. Initially launched only in China, the app was renamed and rebranded to TikTok for better international appeal. Within a year, TikTok had over 100 million users, and its popularity continued to rise.
In late 2017, ByteDance acquired Musical.ly for a fee of $800 million. In 2018, Bytedance merged the user accounts of Musical.ly and TikTok, merging the two apps into one under the name TikTok.
With such a consolidated brand and user base, the popularity of the app has started to increase very quickly. TikTok became the most downloaded app on the Apple App Store in early 2018, surpassing Instagram, WhatsApp, and YouTube. As of July 2019, TikTok has over 500 million installs on the Google Play Store.
When you open the TikTok app, you are met with a large batch of professional and amateur videos, most of the videos are music, comedy or some type of content related to the TikTok challenge. Many users use the video sharing system to express themselves and share their lives in a unique way.
Perhaps the hardest part to understand TikTok is the content limit, as TikTok mainly shows 15 seconds of video content, while there is an option to share videos of up to 1 minute in length.
The biggest advantage of TikTok is the ability to post about anything. Humor, Hobbies, Fitness, Travel, Music, Photography, and Dance; The field is open to every category and is of great interest.
While entertainment seems to be the main attraction at the moment, there is an increase in educational, ambitious and business-oriented content.
You can follow the Arab Weather account on "Tik Tok" from here
When a new app appears in the market and its popularity begins to increase, it can be difficult to understand why it is needed.
Instagram, for several years, started out as a simple photo-viewing app but slowly emerged as a social platform and branding tool. Instagram Stories on the social network, and Twitter, with the hashtag system, has become a new way to keep track of news and current events.
When it comes to TikTok, there is a huge market of people looking for small entertainment and a few minutes of fun during the day. If a video is interesting or attractive, it will be quickly re-shared by the algorithm on the TikTok For You page and gain millions of views.
By using the app, anyone with a TikTok account can create video content that includes music, special filters, and even visual effects. The goal is to create videos that capture users' interest within the first few seconds to prevent them from passing out on the video.
The TikTok For You page is the most popular section of TikTok and is where users discover new content served by the TikTok algorithm. When a TikTok user opens the app, the first page they see is For You Page.
It is noteworthy that the Corona epidemic was one of the factors that contributed to the increase in the popularity of “Tik Tok”, as the period of closures prompted people to search for entertainment and entertainment, and it became the most downloaded application in the world in the first quarter of 2020, with about 315 million downloads in this quarter alone.
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